Category
Brand Identity
Duration
March – August 2025
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Phase 1: Positioning
This strategic roadmap defines geographic boundaries and ideal patient profiles while establishing authority messaging that positions the practice for high-value full-arch procedures. Offers are pre-framed for high-intent patients, eliminating wasted consultations and ensuring only the right patients see the practice, creating predictable demand.
We build the infrastructure that turns implant demand into booked, high-value cases.
Conversion-optimized implant website and service pages
Frictionless online booking and intake systems
Trust and credibility assets that pre-sell before the consultation
Outcome: More qualified implant patients. Fewer price shoppers.
Bridging Generations Through Design
We began by diving into Acme archives, uncovering decades-old sketches, glaze recipes, and handwritten notes from artisans. These artifacts became the foundation of a new narrative: “Flaws Make History.” Instead of polishing away imperfections, we celebrated them—cracks in ceramics, uneven brushstrokes—as symbols of human craftsmanship.
The rebrand fused vintage elegance with modern edge. We retained Acme original serif logotype but paired it with a bold, asymmetrical wordmark inspired by pottery shards. A hybrid color palette merged muted terracotta tones with neon accents, reflecting the clash of eras. For the website, we replaced rigid grids with organic, fluid layouts that mirrored the unpredictability of handmade ceramics. Scrolling animations mimicked the spinning motion of a potter’s wheel, while an AR tool let users “place” Acme tableware in their kitchens via their phone cameras.
Collaborations became key to storytelling. We partnered with underground ceramic artists and TikTok creators to reinterpret Acme classics, documenting the process in gritty, behind-the-scenes films. Limited-edition drops were announced through glitch-art visuals, blending analog textures with digital distortion. Even packaging was reimagined—each box included a QR code linking to the artisan who crafted the piece, turning unboxing into a journey.
From Relic to Relevance
Acme transformation sparked a cultural ripple effect. The brand, once associated with quiet tradition, became a symbol of “rebellious nostalgia.” Gen Z embraced the juxtaposition of vintage craftsmanship and digital experimentation, flooding social media with DIY videos of upcycling Acme older collections using AR filters.
Longtime customers, initially wary of the rebrand, reconnected with the brand through documentary-style features on Acme artisans. These stories humanized the craft, turning anonymous makers into beloved figures.
+42%
Result: Only the right patients see the practice, creating predictable demand.
User engagement
Museums and design schools began featuring Acme campaigns in exhibits on “post-digital craftsmanship,” while collaborations with avant-garde chefs and digital artists blurred the lines between homeware and art.
The project’s most unexpected triumph was a grassroots movement: #AcmeTimeCapsule, where users buried Acme pieces in their gardens with letters to future generations. The brand, once fading into history, became a bridge between past and future.
