Category
Web Design
Duration
March 2022 – February 2023
Back to portfolio
Circle
Transforming a telecom leader’s digital ecosystem to elevate customer loyalty and service innovation
Bridging the Gap Between Speed and Satisfaction
Circle, a titan in telecommunications, faced mounting pressure in an era where seamless connectivity is non-negotiable. Despite its robust network infrastructure, customers increasingly criticized outdated self-service portals, fragmented support experiences, and a lack of personalized engagement. Competitors were gaining ground with sleek apps and AI-driven solutions, while Circle digital touchpoints struggled to reflect its technical prowess. The mandate was clear: Modernize the customer journey without compromising the reliability that defined the brand.
Engineering Human-Centric Connectivity
The project began with a deep audit of Circle existing ecosystem—uncovering pain points like clunky troubleshooting workflows and disjointed cross-platform interactions. We partnered with network engineers, UX researchers, and frontline support teams to redefine what “connectivity” meant in a post-pandemic world.
The redesign prioritized intuitive simplicity. We replaced labyrinthine service portals with a unified dashboard, integrating real-time network diagnostics, one-click troubleshooting, and personalized usage insights. A dynamic AI assistant, “XfiGuide,” was embedded across platforms, offering proactive outage alerts and step-by-step fixes in plain language. For high-touch users, we introduced a premium tier with 24/7 video support from certified technicians, blending tech efficiency with human empathy.
Behind the scenes, we rearchitected Circle app infrastructure to leverage 5G capabilities, enabling features like augmented reality setup tutorials. Gamification elements rewarded customers for eco-friendly habits, such as optimizing router energy use. Collaborations with smart home innovators turned Xfinity into a hub for IoT integration, allowing users to manage everything from bandwidth to thermostats in one place.
A New Era of Trust and Innovation
Circle transformation redefined its relationship with customers. The streamlined interface reduced support calls by 40%, while the AI assistant resolved 65% of issues without human intervention. Social media sentiment shifted from frustration to advocacy, with users praising the AR tutorials’ clarity during DIY installations.
-50%
Customer Service Escalations
+35%
App Engagement
The premium support tier became a surprise hit among small businesses, doubling engagement in its first quarter. Partnerships with smart home brands positioned Circle as a lifestyle curator, not just a utility. Most importantly, the project cemented Circle reputation as a forward-thinking leader—proving that even industry giants could innovate with agility.
